Big Brand Tire & Service Watertown, WI: Tire Shop & Auto Repair

Q: Did Tire Rifik get sold to Big Brand Tire & Service?

Yes. Tire Rifik became part of Big Brand Tire & Service, and this Watertown location now operates under the Big Brand name. For customers, that means you can still visit the same local store for tires and auto service, with the added support of a larger company behind it.

Watertown, WI

200 S 2Nd St Watertown, WI 53094-4417

Open

Closes at 12:00 PM

Big Brand Tire & Service

Watertown - S 2nd St

200 S 2Nd St

Watertown, WI, 53094-4417

(920) 261-8111

Store Hours

Mon:	8:00AM - 5:00PM
Tue:	8:00AM - 5:00PM
Wed:	8:00AM - 5:00PM Open - Veterans Day
Thu:	8:00AM - 5:00PM
Fri:	8:00AM - 5:00PM
Sat:	8:00AM - 12:00PM
Sun:	Closed

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Formerly Tire Rifik

Formerly known as

Tire Rifik is now Big Brand Tire & Service

Tire Rifik in Watertown is now Big Brand Tire & Service. If you knew this location by its former name, you’re in the right place. The store is part of a trusted brand with 174 locations across 15 states, while still serving local drivers with the same friendly approach. You can schedule service, shop tires, or explore our locations anytime.

About Big Brand Tire & Service Watertown - S 2nd St

At Big Brand Tire & Service in Watertown at 200 South 2nd Street, drivers near downtown and the Rock River can count on a true tire shop for everyday commuting and Wisconsin weather. Formerly known as Tire Rifik, this location is now proudly part of Big Brand Tire & Service, with shop tires now and help by phone at call the Watertown team.

If you’re searching for tires near me or a trusted Jefferson County tire shop close to S 2nd St and Main St, this store offers thousands of tires backed by tire experts and popular brands like Michelin, Goodyear, Bridgestone, and Cascade. Local customers in Watertown appreciate Big Brand Tire & Service for fast, friendly service and recommend the team when they want dependable tire advice with a same-day appointment.

Beyond tires, this Watertown auto service shop helps keep vehicles road-ready with wheel alignment, brake repair, and oil change service. You can also stop in for flat tire repair, tire rotation, or TPMS service when your vehicle needs quick, practical care near downtown Watertown and Riverside.

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Join the Big Brand Tire & Service Advantage Club and get a $40 off coupon toward any purchase of $299+, plus exclusive deals and service reminders.

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Services We Offer

Tires, Auto Repair & Maintenance Services

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Watertown - S 2nd St location.

Free checks and inspections are marked below.

Popular Services

New Tire Replacement

Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.

Shop tires

Flat Tire Repair

Free

Quick same-day appointments for flats, no matter where you bought your tires.

Schedule tire repair

Oil Change

Schedule an oil change to protect your engine and keep routine maintenance simple.

Book oil change

Brake Pad/Rotor Inspection

Free

Inspect brake pads and rotors before small warning signs become bigger auto repair needs.

Learn more

Wheel Alignment Check

Free

Check alignment with top-of-the-line Hunter Engineering equipment.

Learn more

Tire Rotation

Free

Help tires wear evenly with a quick rotation from our local service team.

Get tire rotation

Additional Auto Services

Search additional services

Alternator & Starter Inspection

Free

Battery Check

Free

Belts & Hoses Inspection

Free

Cabin Air Filter Replacement

Comprehensive Vehicle Inspection

Free

Engine Air Filter Replacement

Engine Check

Free

Headlight & Taillight Inspection

Free

Heating & Cooling System Check

Free

Shocks & Struts Inspection

Free

Tire Changeover Service

Tire Pressure Check

Free

TPMS System Inspection

Free

Vehicle Fluid Check

Free

Wheel Balancing Service

Wiper Blade Replacement

Store Amenities

Free Wifi

Free Hot Coffee

Comfortable Waiting Area

Same-Day Appointments

Special Financing Available

Formerly Known As FAQ

Yes. Tire Rifik became part of Big Brand Tire & Service, and this Watertown location now operates under the Big Brand name. For customers, that means you can still visit the same local store for tires and auto service, with the added support of a larger company behind it.

The Tire Rifik name was retired at this location, and the store now serves customers as Big Brand Tire & Service. While the sign and website brand changed, the goal is still straightforward, friendly service for local drivers. You can schedule service or shop tires with the current brand.

Yes. Your available warranty records and service history transfer with the store, and Big Brand Tire & Service has access to those records. If you have questions about past work or coverage, the team can help review what’s available when you schedule service.

Yes. These acquisitions are handled with the same friendly local staff, and employees are not fired or replaced as part of the transition. That means you can expect familiar faces and local knowledge, now backed by Big Brand Tire & Service.

You can expect the same local care, plus access to the products and support of Big Brand Tire & Service. Whether you need routine maintenance, repairs, or new tires, you can schedule service, shop tires, or browse auto services with confidence.

Customer Reviews for Big Brand Tire & Service Watertown - S 2nd St

See what customers are saying about their experience at this location.

4.7

Average rating out of 5

405

Total customer reviews

351

5-star reviews

Showing 10 of 405 customer reviews

Tyler lawson

November 6, 2026

Google

Easy and friendly new go to spot

Colton Christian

November 6, 2026

Google

Called to get my tire pressure sensor looked at and they got me in the same day and was taken care of in only half an hour. Every employee was friendly and I would definitely come back here again as I have twice now and been happy both times. Prices were definitely great too!

Elysia Torres

November 5, 2026

Google

I would recommend this place 1000 times any day. The last time I came in a few years ago, they got me in very short notice and helped me out. Also, their flat tire service is free, You would be silly if you went anywhere else! Thanks for the great service!

laura lynch

November 3, 2026

Google

Got me in right away and plugged my tire. Bonus bc all tire repairs are free! Thanks guys!

Loren Lange

October 28, 2026

Google

Prompt service

Betty Aschaker

October 19, 2026

Google

I called on Saturday about getting tires put on. They got me in right away Monday. $200 cheaper and 4 days earlier than the other place I called. Thanks again! I'll be recommending your business to everyone.

kristie Lee

October 13, 2026

Google

The two service people were awesome, and extremely helpful !!

Steve Boettcher

October 10, 2026

Google

Air low in tire. Made an online appointment for 10am same day. Fixed the tire and had my vehicle back by 11:30. Picked it up and was told no charge. I said what? Nope we don’t charge for that. Amazing experience!