Tire Shop & Auto Repair in Chula Vista, CA 91910

Q: Did Cherniss Tire World get sold to Big Brand Tire & Service?

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Q: What happened to Cherniss Tire World?

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Q: Do my warranty and service records still transfer?

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Q: What should I expect now that it’s Big Brand Tire & Service?

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Chula Vista, CA

101 Broadway Chula Vista, CA 91910-2207

Open

Closes at 6:00 PM

Big Brand Tire & Service

Chula Vista - Broadway

101 Broadway

Chula Vista, CA, 91910-2207

(619) 427-9121

Store Hours

Mon:	8:00AM - 6:00PM
Tue:	8:00AM - 6:00PM
Wed:	8:00AM - 6:00PM
Thu:	8:00AM - 6:00PM
Fri:	8:00AM - 6:00PM
Sat:	8:00AM - 5:00PM
Sun:	9:00AM - 4:00PM

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Formerly Cherniss Tire World

Formerly known as

Cherniss Tire World is now Big Brand Tire & Service

If you knew this Chula Vista store as Cherniss Tire World, you’re in the right place. It’s now Big Brand Tire & Service, part of a trusted network of 174 stores across 15 states. You can still count on friendly local service, and we can help with available service history and warranty records. Whether you need maintenance, repairs, or shop tires, we’re here to keep your car moving.

About Big Brand Tire & Service Chula Vista - Broadway

At Big Brand Tire & Service in Chula Vista on Broadway in downtown Chula Vista, drivers in San Diego County can stop by a trusted tire shop at 101 Broadway near E Street. Formerly known as Cherniss Tire World, this store is now proudly part of Big Brand Tire & Service, and local drivers can call the Chula Vista team for fast help.

If you’re searching for tires near me, this location offers thousands of tires for cars, trucks, and SUVs, plus expert fitment guidance and shop tires now. Popular choices include Michelin, Bridgestone, Cascade, and Goodyear, backed by a team that knows how Chula Vista drivers use their vehicles every day.

For dependable auto service in Chula Vista, visit for a wheel alignment check, brake check, or oil change. You can also stop in for flat tire repair or a tire rotation, and book a same-day appointment when your schedule is tight.

Near downtown, Chula Vista Center, and the busy Broadway corridor, local customers count on Big Brand Tire & Service for fast, friendly care. In Chula Vista, customers trust this store for straightforward service, tire expertise, and a convenient neighborhood location close to everyday routes.

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Services We Offer

Tires, Auto Repair & Maintenance Services

Schedule new tire replacement, flat tire repair, oil changes, brake system inspections, wheel alignment checks, and everyday auto maintenance at our Chula Vista - Broadway location.

Free checks and inspections are marked below.

Popular Services

New Tire Replacement

Schedule a tire consultation for new tire replacement options that fit your vehicle, driving habits, and budget.

Shop tires

Flat Tire Repair

Free

Quick same-day appointments for flats, no matter where you bought your tires.

Schedule tire repair

Oil Change

Schedule an oil change to protect your engine and keep routine maintenance simple.

Book oil change

Brake Pad/Rotor Inspection

Free

Inspect brake pads and rotors before small warning signs become bigger auto repair needs.

Learn more

Wheel Alignment Check

Free

Check alignment with top-of-the-line Hunter Engineering equipment.

Learn more

Tire Rotation

Free

Help tires wear evenly with a quick rotation from our local service team.

Get tire rotation

Additional Auto Services

Search additional services

Alternator & Starter Inspection

Free

Battery Check

Free

Belts & Hoses Inspection

Free

Cabin Air Filter Replacement

Comprehensive Vehicle Inspection

Free

Engine Air Filter Replacement

Engine Check

Free

Headlight & Taillight Inspection

Free

Heating & Cooling System Check

Free

Shocks & Struts Inspection

Free

Tire Changeover Service

Tire Pressure Check

Free

TPMS System Inspection

Free

Vehicle Fluid Check

Free

Wheel Balancing Service

Wiper Blade Replacement

Store Amenities

Free Wifi

Free Hot Coffee

Comfortable Waiting Area

Same-Day Appointments

Special Financing Available

Formerly Known As FAQ

Yes. This Chula Vista location became part of Big Brand Tire & Service through an acquisition. That means the former Cherniss Tire World store now operates under the Big Brand name, with the same focus on helpful local service and convenient care for your vehicle.

Cherniss Tire World at this location was rebranded as Big Brand Tire & Service. The store is still here serving Chula Vista, now under the Big Brand name. Customers can still visit for tires, maintenance, and repairs, or schedule service online.

Yes. Your warranties transfer, and Big Brand Tire & Service has access to available service history and warranty records for this location. If you have questions about past work or coverage, the team can help review what’s available when you stop by or schedule service.

Yes, in acquisitions like this, employees are not fired or replaced as part of the transition. That means customers can expect the same friendly local staff who know the community and are ready to help with everything from routine maintenance to car services.

You can expect the same local care, plus the support of Big Brand Tire & Service. Whether you need new tires, maintenance, or repairs, the team is here to help. You can shop tires, explore store locations, or schedule service anytime.

Customer Reviews for Big Brand Tire & Service Chula Vista - Broadway

See what customers are saying about their experience at this location.

4.7

Average rating out of 5

555

Total customer reviews

484

5-star reviews

Showing 10 of 555 customer reviews

Jose Ascencio

August 18, 2026

Google

Frank was amazing on the services request and advice from all the inspections, give honest feedback and necessary steps for me and the safety of the vehicle

Tomas Garcia

August 16, 2026

Google

Although I only went to get a tire patched WHICH WAS FREE BTW I was also late by 5 minutes to my appointment. They were super chill and friendly. Men there make you feel comfy and welcomed. They recommended that I get a new tire but they weren't so pushy about it and seemed more like they wanted to help than make a sale These guys are awesome

Viridiana Amezcua

August 12, 2026

Google

Amazing customer service, they were the only location where they had the tires I was looking for at a good price. Would definitely recommend.

Kristian Jimenez

August 12, 2026

Google

Once again, Frank at Big Brand came through! I feel very confident that his diagnosis saved my motor. The service was completed in a timely fashion and I couldn’t be happier!

Karla Saenz

August 10, 2026

Google

Frank is the reason I will continue to come here. He is always very helpful, knowledgeable, and has a great demeanor with customers. Every time I’m here i see all the customers that greet him and are happy to see him. The lobby and waiting area is always clean and welcoming. Every time i have a tire need or question this doesn’t feel like a headache to me, if anything i look forward to seeing the friendly and helpful staff at Big Brand because I know they will take care of me and i can trust them. Sergio did a great job on my tire repair and it was fast!!!

Lynell Ervin

August 10, 2026

Google

Looked Out Big Time! Real Deals & Real Analysis. Thank You!!

Flavio OSB

August 9, 2026

Google

Great service, friendly, clean and efficient. Thanks!

Susie Loughran

August 8, 2026

Google

Always a pleasure dealing with Juan or Frank. They've been taking care of our family cars for years. They're honest and trustworthy

A G

August 4, 2026

Google

Our family’s go-to place. And our dad hardly trusts anyone with our cars, so that says a lot. Frank has always been honest and thorough. And pricing is reasonable too. They are definitely a place I’d check with first if I needed my car serviced or had any kind of concern.