The Bridgestone Serenity Turanza is an all season grand touring tire that was created for drivers of luxury performance sedans and sporty coupes. These as their name suggests are made with Serenity technology and provide the best in noise and ride comfort together with great traction all year round including in light snow. The Turanza technology mold a compound that is silica reinforced and made with long link carbon black material. This compound features an asymmetric design with shoulder ribs and a continuous center rib that helps to reduce noise while driving and also help to improve the straight-line stability of the vehicle they are used on. Another design element is the multiple lateral grooves and the three circumferential grooves that help to evacuate water providing the tire with more hydroplaning resistance. Internally the tires are made strong by high tensile twin steel belts that are further reinforced with spirally wrapped nylon. These ensure a stable tread area which provides great stability at high speeds and also great ride quality and excellent handling while minimizing weight. There is also an internal polyester cord body with added rubber sidewall reinforcements to enhance the cornering stability and steering response not to mention the ride quality of the tire.